My Story
Growing up, I faced a persistent battle that left me feeling helpless and insecure - eczema. The red, itchy patches on my face and body were more that just a physical irritation, they were a constant reminder of my struggle and an obstacle to my confidence.
As a teenager, I spent countless hours in front of the mirror, examining every new flare up and desperately seeking a solution. I invested a lot of time and money into skincare products and learned which worked and which didn't. I also discovered the importance of a skincare routine in achieving healthier skin.
Inspired by my personal experience, I decided to pursue a career in beauty.
While working in the Australian beauty industry, I became frustrated with how inadequate Australian beauty products were.
There are many lesser-known Japanese cosmetic brands that are innovative, effective and thoughtfully made. I want to introduce these products to a broader audience.
In recent years, some very effective cosmetics have been introduced in Australia. I would like to support these brands.
My goal is to introduce the best of skincare to people searching for solutions for their skin concerns.